Perfume & Cologne Trends in 2020 - 2021 We’ve been noticing some patterns trending in the fragrance world and we’re loving where they’re headed! Have you caught wind of what’s popular these days? Like every industry- the perfume community also goes through waves of “what’s hot and what’s not”. For example, what was trendy and exciting in the winter of 1999 is different from what was popular in the winter of 2019. While the economy and people’s priorities shift, there’s a need for more sustainable ingredients, and a desire for more natural, pure scented fragrances that make for gender-neutral options, as well as additional attention in regard to companies making eco-friendlier marketing choices. There is a higher demand for upscale,...

When it comes to selecting a scent for the gym, we always want to remain conscious of those around us while still smelling our best. The gym is all about power, and yet nobody wants to be overpowered by the odors that surround them. Of course, sweating at the gym is a natural occurrence but we certainly don’t have to smell like it! Although there are so many wonderful colognes and perfumes, not all of them are made for the constructs of the gym life. Wearing a scent that is too strong, too dominating or that doesn’t quite work with the vibe of the gym changes the whole dynamic. Those who are sharing the workout space with you will appreciate...