As we begin 2021, new trends emerge - Stay ahead of the curve with our 2021 scent predictions! As we’ve all concluded a year of unexpected challenges and step into a new year full of new opportunities, prospects, and chances, we felt it necessary to highlight and bring in some of that “new” with the wonderful wave of trends that you may notice in the fragrance world. Part of what makes fragrances exciting and special is how they can contribute to our overall energy, happiness, and well-being. Scent is a part of a positive human connection and we can all use a little more of that going into 2021. Here’s what’s trending: Androgynous Aromas Androgynous Aromas: Gender constructs in the...

When it comes to selecting a scent for the gym, we always want to remain conscious of those around us while still smelling our best. The gym is all about power, and yet nobody wants to be overpowered by the odors that surround them. Of course, sweating at the gym is a natural occurrence but we certainly don’t have to smell like it! Although there are so many wonderful colognes and perfumes, not all of them are made for the constructs of the gym life. Wearing a scent that is too strong, too dominating or that doesn’t quite work with the vibe of the gym changes the whole dynamic. Those who are sharing the workout space with you will appreciate...